Three months ago, I made a commitment to Richard Brooke that I’d have content prepared for a book by September 3rd. Well, September 3rd has come and gone and there’s still not enough content. I accept responsibility for the shortcoming. I flubbed on it. I’ve only got excuses, which are a dime a dozen. I was interviewed on CNBC, which threw me off for a week, I started a law firm with my partner Walt Burton and the Zeek Rewards disaster lit my hair on fire. But who cares about excuses? The bottom line: I failed to honor a commitment.
I’m 40% done. The title is: Letters to a Young Networker: Separating fact from fiction in direct sales. The book is comprised of a series of questions and answers between our protagonist, Kate, and myself. I’ll be publishing excerpts from the book periodically, asking for feedback. See below for the Table of Contents. I’ve highlighted the completed chapters in bold. If you have specific questions that you’d like addressed in the book, please leave me a comment. This is going to be an iBook, which means it’s only going to be available on iOS devices. I plan on adding a few videos, images and powerpoint presentations. There will eventually be a text edition, but first things first.
Table of Contents (tentative)
Forward from the author
Is network marketing even legal?
Has the FTC approved of our business? No news is good news, right?
What constitutes a pyramid scheme?
Can I be held liable when I make product claims?
Can I show off my checks to a prospect?
Can you explain the 70% rule? I’ve read somewhere that 70% of my company’s volume must come from outside customers. WTH?
Guest Chapter: What are the differences between party plans and network marketing companies?
I’ve got friends that have enrolled in multiple positions in the compensation plan? Is this ok?
The MLM critics talk about “market saturation.” Do they have a point?
When I approach a prospect, should I lead with the product or opportunity?
Should I be concerned when I hear of MLMs experiencing challenges in other parts of the world?
Can my current company really sue me if I leave and go somewhere else?