Historical Perspective on the Seventy Percent Rule

    Kevin Thompson is an MLM attorney, proud husband, father of four and a founding member of Thompson Burton PLLC. Named as one of the top 25 most influential people in direct sales, Kevin Thompson has extensive experience to help entrepreneurs launch their businesses on secure legal footing. Recently featured on Bloomberg TV and several national publications, Thompson is a thought-leader in the industry.

    Out of all of the topics covered in MLM law, there is not a single topic more obfuscated and misinterpreted than the 70% Rule. This rule has been purposefully screwed up by MLM critics in an effort to craft a narrative that suits their agenda. Candidly, I’m shocked that neither myself nor my peers have […]

    What Makes a Company a MLM?

      Thomas Ritter is an associate attorney at Thompson Burton PLLC. His practice area focuses primarily on business transactions, direct selling law, and cybersecurity law. He assists a variety of businesses, from well-established companies to early stage start-ups.

      I recently fielded a phone call from a business owner who asked me the following question: Does my business model qualify as a multi-level marketing company? It’s a good question whose answer invokes a variety of possible legal implications. THE MLM LEXICON With no single authority providing some sort of precedential definition of “MLM,” the best way of […]

      Required Purchases: The MLM Pay to Play Dilemma

        Thomas Ritter is an associate attorney at Thompson Burton PLLC. His practice area focuses primarily on business transactions, direct selling law, and cybersecurity law. He assists a variety of businesses, from well-established companies to early stage start-ups.

        When I sense a gap in the industry’s understanding on an issue, I see it as an opportunity to learn more and write content that sets the record straight. I’ve been fielding a lot of questions lately on the subject of whether a company can require monthly product purchases as a condition for pay plan […]

        Thompson Burton: Support Company of the Year

          Kevin Thompson is an MLM attorney, proud husband, father of four and a founding member of Thompson Burton PLLC. Named as one of the top 25 most influential people in direct sales, Kevin Thompson has extensive experience to help entrepreneurs launch their businesses on secure legal footing. Recently featured on Bloomberg TV and several national publications, Thompson is a thought-leader in the industry.

          I’m extremely proud to announce that our firm, Thompson Burton PLLC, recently received an award from The Academy of Multilevel Marketing (“TAMM”). Taken from TAMM’s website: TAMM’s mission is to recognize and reward industry leaders in all categories of business who exhibit the “best of the best.” Spearheaded by friend and industry advocate Len Clements, […]

          The Condition of MLM Legal Analysis: Be careful with what you read out there

            Kevin Thompson is an MLM attorney, proud husband, father of four and a founding member of Thompson Burton PLLC. Named as one of the top 25 most influential people in direct sales, Kevin Thompson has extensive experience to help entrepreneurs launch their businesses on secure legal footing. Recently featured on Bloomberg TV and several national publications, Thompson is a thought-leader in the industry.

            The state of MLM law is in a bit of a mess due to the conflicting agendas of both critics and proponents. Post-Ackman, there’s a thermo-nuclear war being waged over two key issues: internal consumption and retail sales. This war has led to a deluge of content from both sides claiming to have the moral […]

            Vemma Analysis: Lessons Learned – Part 2

              Kevin Thompson is an MLM attorney, proud husband, father of four and a founding member of Thompson Burton PLLC. Named as one of the top 25 most influential people in direct sales, Kevin Thompson has extensive experience to help entrepreneurs launch their businesses on secure legal footing. Recently featured on Bloomberg TV and several national publications, Thompson is a thought-leader in the industry.

              This is Part Two of our series on the Vemma ruling. In Part One of our Vemma analysis, we dissected the Court’s ruling and attempted to explain the basis for the Judge’s conclusions. Part Two is a discussion on the Order’s implications for Vemma and the industry. Before we begin, it’s important to understand that […]