I’m incredibly excited to announce the location of the next DS Edge conference: my city, Nashville, Tennessee! It’s the home of country music and for two days in September, its neighbor (Franklin, TN) will be the home of direct selling. Come to Tennessee to learn how to start and grow your party plan or network […]
This is a guest post from top MLM consultant, Jay Leisner. Jay is the President of Sylvina Consulting. Compensation plan design, business performance reviews, and software consulting are three of Sylvina’s specialties. Jay is also a partner with me for the Direct Selling Edge conference for MLM startups. While Jay is not a lawyer, I […]
I had the privilege of speaking at the Island Life launch party in Cocoa Beach, Florida. It was an exciting trip! I packed up the family and made a little vacation out of it. Buca and I have been friends for a couple of years and I was excited to hear the news about he […]
I was speaking with a prospective client the other day and on his first question, he asked, “Are there any reasons why I should NOT start a network marketing business.” I thought it was a neat exercise. I think he was testing me to see if I could be objective. After all, the MLM model is not ideal for everyone. See below for 30 reasons why the model might not be the best for YOU as a means of distributing your product or service. It’s ok to launch with some of these challenges. But if the list stacks up high, exercise caution. And of course, it all depends on the complexity of your business.
The business of a network marketing company is comprised of several moving parts. It involves unique legal responsibilities, complex MLM software, compensation systems, product fulfillment (in most cases) and relationships.
But at the end of the day, it really boils down to a partnership between the company and its leaders. It’s the company’s responsibility to ensure the moving parts work together in a seamless fashion. In this new era of social media where brands are expected to have a distinct voice in the marketplace, add one more responsibility to the list: marketing.
There’s a common riddle in the MLM industry: which is more important, leaders or product?