The business of a network marketing company is comprised of several moving parts. It involves unique legal responsibilities, complex MLM software, compensation systems, product fulfillment (in most cases) and relationships.
But at the end of the day, it really boils down to a partnership between the company and its leaders. It’s the company’s responsibility to ensure the moving parts work together in a seamless fashion. In this new era of social media where brands are expected to have a distinct voice in the marketplace, add one more responsibility to the list: marketing.