The rise in social media has changed the way EVERYONE communicates. This is especially true for network marketers that are financially incentivized to promote their products loudly and proudly. From Twitter and Instagram accounts to public and private Facebook groups, it’s now easier than ever for direct sellers to share their messages. While a huge […]
According to a recent survey of US CEOs, cybersecurity represents the biggest external concern for 2019. If organizations know cybersecurity is an issue, then why is there such a struggle to combat this universal problem? In my opinion, the answer lies within the following Tony Robbins quote, “Complexity is the enemy of execution”. Organizations view […]
The Direct Selling – Self Regulatory Council (DSSRC) is a good first step towards meaningful self regulation. Without question, the industry needs additional oversight. The FTC got heavily involved during the Herbalife / Vemma years, much to the chagrin of industry insiders. The results were messy, imprecise, and predictable. It was predictable because absent meaningful […]
I was recently asked to list out 10 factors that distributors could use to measure companies. After having represented countless companies and been on the front lines to observe both good and bad behaviors, I have a pretty good idea about the important factors. So here goes, in no particular order… 1) Experienced Leadership In […]
On January 29, 2018, the Federal Trade Commission went after the company Digital Altitude. The FTC’s pursuit represents the first enforcement action against a network marketing company under the Trump administration. Reading between the lines, there are some key takeaways — some familiar and some new — for how the FTC will police network marketing […]
Over the past five years, the Securities and Exchange Commission (“SEC”) has repeatedly exerted its regulatory will on multi-level marketing companies. In Part One of this two part series, I explained the basic elements of a “security” and the trouble surrounding the presence of unregistered securities in the context of network marketing. In this article, I provide some concrete […]
