Historical Perspective on the Seventy Percent Rule

Out of all of the topics covered in MLM law, there is not a single topic more obfuscated and misinterpreted than the 70% Rule. This rule has been purposefully screwed up by MLM critics in an effort to craft a narrative that suits their agenda. Candidly, I’m shocked that neither myself nor my peers have […]

Network Marketing in 2016: Back to Basics

When Paul O’Neil delivered his first speech as CEO at Alcoa (the aluminum manufacturing giant), he shocked the audience of shareholders when he disclosed his top priority for his tenure as CEO.  Instead of doing the usual dance where the CEO talks about increasing sales, increasing margins and driving down costs, he talked about something […]

Amended DSA Code of Ethics: Are the modifications meaningful?

Beyond just ringing in a new year, January 1, 2016, also signified the enactment of the Direct Selling Association’s (“DSA”) latest Code of Ethics. Before breaking down the differences that exist between the new and previous versions, my commentary on the subject remains the same: the DSA has a long way to go before providing a Code […]

Talk Fusion – Class Action Lawsuit

Talk Fusion, a member of the DSA and a purported legitimate multilevel marketing company, was recently named in a class action lawsuit. The lawsuit can be found here and in its entirety below. The lawsuit was filed by Spreter Law Firm, based out of San Diego, California. It’s a meaty lawsuit, clocking in at 110 […]

Thompson Burton: Support Company of the Year

I’m extremely proud to announce that our firm, Thompson Burton PLLC, recently received an award from The Academy of Multilevel Marketing (“TAMM”). Taken from TAMM’s website: TAMM’s mission is to recognize and reward industry leaders in all categories of business who exhibit the “best of the best.” Spearheaded by friend and industry advocate Len Clements, […]

The Condition of MLM Legal Analysis: Be careful with what you read out there

The state of MLM law is in a bit of a mess due to the conflicting agendas of both critics and proponents. Post-Ackman, there’s a thermo-nuclear war being waged over two key issues: internal consumption and retail sales. This war has led to a deluge of content from both sides claiming to have the moral […]