Kevin Grimes is one of the most experienced and accomplished network marketing / MLM/direct selling attorneys in America. Over his 29 year career as a network marketing attorney, he has represented and advised the proverbial “Who’s Who” of direct selling and multilevel marketing including Herbalife, Shaklee, Tupperware, USANA, Metabolife, MonaVie, and over a thousand more.  His clients include hundreds of start-up direct selling companies to $1 billion+ organizations.  He’s a frequent contributor to the industry, serving as the author of the definitive direct selling distributor compliance training resource — MLMComplianceVT.com.  In addition, he has authored several industry resources including, “Legal Do’s and Don’ts for Network Marketers” and “What to Look For and What to Look Out For in Multilevel Marketing.”

In addition to specializing in direct selling and network marketing law, he services several areas frequently associated with them including: consumer protection; food, drug, cosmetic, and dietary supplement law; and distributor compliance. Perhaps the single most unique and important aspect of the talents and experience Kevin brings to the table is that, prior to joining the industry as an attorney, he was a distributor for two large direct selling organizations, Amway and Nikken, and built his last organization up to a group volume of over $40,000 per month.

Prior to joining Thompson Burton, Kevin was a member of Grimes & Reese. He started the Legal Department at Melaleuca in 1992, advising senior sales management on sales and marketing issues, regulatory matters, distributor compliance, and international law.  In the early 80s, Kevin was U.S. Army Staff Judge Advocate General’s Corp where he successfully managed and defended a claims portfolio exceeding $50 million, resulting in the payment of no settlements or judgments.

Aside from being a great lawyer, Kevin has a passion for helping abandoned teens. He served as a foster parent for 13 years, has fostered 24 teenage boys (with the scars to prove it) and has adopted four children from the U.S. and Eastern Europe.

His Area of Expertise:

  • Compensation Plans
  • Distributor Contracts (Application and Agreement, Policies and Procedures)
  • Distributor Compliance
  • Advertising Law
  • Regulatory Investigations
  • International Expansion
  • Contests/Sweepstakes
  • Distributor Training
  • Vendor Contracts
  • FDA/FTC law

Kevin is a graduate of Southern Methodist University School of Law (’85), and The Colorado College (’82). Kevin has been a member of Direct Selling Association – Lawyers’ Council and Government Relations Committee.

Prior to joining Thompson Burton, Kevin was a member of Grimes & Reese. He has served as Assistant General Counsel for Melaleuca since 1992, advising senior sales management on sales and marketing issues, regulatory matters, distributor compliance, and international law. In early 80s Kevin was U.S. Army Staff Judge Advocate General’s Corp where he successfully managed and defended a claims portfolio exceeding $50 million,

  • Partnership Award – U.S. Direct Selling Association (2010) (awarded to firm)
  • Best of the Best Award – Multilevel Marketing International Association (2011)
  • Best of the Best Award – Multilevel Marketing International Association Japan (2004) p Vendor of the Year – Youngevity (2000)